Financial Services:

Developed & Launched Business Credit Card

  Written by Operations & Marketing Divisions


Regional Bank wanted to offer a business credit card to its clients.

Solution Delivered

Sterling provided a top flight product manager to work the project from inception to launch. Multiple stakeholders were involved and vendors. The product manager coordinated every detail with skill and precision leading the not only the successful launch of the bank’s first business card, but also the subsequent launch of a consumer card.